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DTSTART:20210427T210000Z
DTEND:20210427T223000Z
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SUMMARY:Webinar: How to Price for Maximum Gain
DESCRIPTION:**Please note\, this webinar will take place using the Zoom. Please be sure to have Zoom downloaded on your computer or mobile device prior to the meeting.**\n\n\n\nThe Chamber is hosting a webinar in partnership with the Small Business Development Center (SBDC) at El Camino College. \n\n\n\nHow to Price for Maximum Gain\n\n\n\nOne of the key decisions that you will make is how to price your products and services.  This is key to obtaining a competitive advantage and growing your bottom line.\n\nThis workshop will cover the following areas:\n\n	Value Creation\, Capture\, and Sustainment\n	Cost vs Pricing\n	Whole vs Online vs Retail\n	Value Proposition\n	Perceived Value (Brand presentation)\n	Price concepts (Sensitivity\, Elasticity\, Discrimination\, Bundling\, Structure)\n	Discounts and Allowances\n	Types of pricing (Volume\, Transactional\, Cost plus\, Recurring\, Line Item\, Fixed\, Variable\, etc.)\n	Price Competition Matrix\n	Price Quality Quadrant Analysis
X-ALT-DESC;FMTTYPE=text/html:<span style="font-size:14px\;"><span style="font-family:verdana\;"><span style="color:#000000\;">**Please note\, this webinar will take place using the Zoom. Please be sure to have Zoom downloaded on your computer or mobile device prior to the meeting.**<br />\n<br />\n<span style="white-space: pre-wrap\;">The Chamber is hosting a webinar in partnership with the Small Business Development Center (SBDC) at El Camino College. </span></span><br />\n<br />\n<font color="#222222"><b><i>How to Price for Maximum Gain</i></b></font><br />\n<br />\n<span style="color:#000000\;">One of the key decisions that you will make is how to price your products and services.&nbsp\; This is key to obtaining a competitive advantage and growing your bottom line.<br />\nThis workshop will cover the following areas:</span></span></span>\n<ul>\n	<li style="font-size:11pt\;font-family:Calibri\, sans-serif\;color:rgb(98\, 98\, 98)\;line-height:18.75pt\;vertical-align:baseline\;"><span style="color:#000000\;"><span style="font-size:14px\;"><span style="font-family:verdana\;">Value Creation\, Capture\, and Sustainment</span></span></span></li>\n	<li style="font-size:11pt\;font-family:Calibri\, sans-serif\;color:rgb(98\, 98\, 98)\;line-height:18.75pt\;vertical-align:baseline\;"><span style="color:#000000\;"><span style="font-size:14px\;"><span style="font-family:verdana\;">Cost vs Pricing</span></span></span></li>\n	<li style="font-size:11pt\;font-family:Calibri\, sans-serif\;color:rgb(98\, 98\, 98)\;line-height:18.75pt\;vertical-align:baseline\;"><span style="color:#000000\;"><span style="font-size:14px\;"><span style="font-family:verdana\;">Whole vs Online vs Retail</span></span></span></li>\n	<li style="font-size:11pt\;font-family:Calibri\, sans-serif\;color:rgb(98\, 98\, 98)\;line-height:18.75pt\;vertical-align:baseline\;"><span style="color:#000000\;"><span style="font-size:14px\;"><span style="font-family:verdana\;">Value Proposition</span></span></span></li>\n	<li style="font-size:11pt\;font-family:Calibri\, sans-serif\;color:rgb(98\, 98\, 98)\;line-height:18.75pt\;vertical-align:baseline\;"><span style="color:#000000\;"><span style="font-size:14px\;"><span style="font-family:verdana\;">Perceived Value (Brand presentation)</span></span></span></li>\n	<li style="font-size:11pt\;font-family:Calibri\, sans-serif\;color:rgb(98\, 98\, 98)\;line-height:18.75pt\;vertical-align:baseline\;"><span style="color:#000000\;"><span style="font-size:14px\;"><span style="font-family:verdana\;">Price concepts (Sensitivity\, Elasticity\, Discrimination\, Bundling\, Structure)</span></span></span></li>\n	<li style="font-size:11pt\;font-family:Calibri\, sans-serif\;color:rgb(98\, 98\, 98)\;line-height:18.75pt\;vertical-align:baseline\;"><span style="color:#000000\;"><span style="font-size:14px\;"><span style="font-family:verdana\;">Discounts and Allowances</span></span></span></li>\n	<li style="font-size:11pt\;font-family:Calibri\, sans-serif\;color:rgb(98\, 98\, 98)\;line-height:18.75pt\;vertical-align:baseline\;"><span style="color:#000000\;"><span style="font-size:14px\;"><span style="font-family:verdana\;">Types of pricing (Volume\, Transactional\, Cost plus\, Recurring\, Line Item\, Fixed\, Variable\, etc.)</span></span></span></li>\n	<li style="font-size:11pt\;font-family:Calibri\, sans-serif\;color:rgb(98\, 98\, 98)\;line-height:18.75pt\;vertical-align:baseline\;"><span style="color:#000000\;"><span style="font-size:14px\;"><span style="font-family:verdana\;">Price Competition Matrix</span></span></span></li>\n	<li style="font-size:11pt\;font-family:Calibri\, sans-serif\;color:rgb(98\, 98\, 98)\;line-height:18.75pt\;vertical-align:baseline\;"><span style="color:#000000\;"><span style="font-size:14px\;"><span style="font-family:verdana\;">Price Quality Quadrant Analysis</span></span></span></li>\n</ul>\n
LOCATION:A Zoom link will be provided prior to the webinar.
UID:e.1702.22687
SEQUENCE:3
DTSTAMP:20260407T133101Z
URL:https://members.bhcc2022.zanityusagolivetest.com/events/details/webinar-how-to-price-for-maximum-gain-22687
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