Business Needs to Know - Instagram 102

Business Needs to Know - Instagram 102

The Chamber, in partnership with the El Camino College Small Business Development Center (SBDC), offers educational seminars on topics relevant in today's business world.

Since May, 2017, Instagram owned by Facebook has been overtaking the Social Media world virtually crushing Snapchat by adding new features such as: IG stories, swipe up links, clickable tags and the user favorite Instagram Live.According to CNBC, Mark Zuckerberg, founder of Facebook owner of Instagram reported that Instagram Stories has 200 million daily active users, while Snapchat has 161 million active users which appear to be decreasing almost daily with the copycat features that Instagram has implemented, inspired by Snapchat.

What that means for your small business is that there are more features and functions to get people to your storefront or to buy your products and services online through Instagram. IF you already have an Instagram and are using it for business this workshop (not for beginners) will help you to increase leads and traffic to your website via:

• How to use Instagram Stories
• How to use the NEW swipe feature
• How to use the Carousel, Boomerang and Frames strategically
• How to do Instagram Live to get people inspired to go to your website
• How to pick the proper hashtags to increase traction
• Discover the optimal times to post to get the most bang out of each post
• Q&A