Employing Influencers: How Working with Influencers Can Help OR Hurt Your Business
The Dos and Don'ts of Working with Influencers
Today's consumers are dispersed over thousands of mediums that are saturated with content and advertising. Businesses are struggling to generate awareness and sales and consequently, many are turning to influencers: individuals who already have large, attentive followings that they can employ to help them achieve their goals. Successful influencer marketing, however, requires more than merely asking social media stars to endorse a product.
Learn how to research, evaluate, and employ the right influencers based on your goals and how to legally and strategically integrate them into marketing campaigns to achieve the best results.
About the presenter:
Betty Gabbaie has over 20 years of corporate marketing and communications experience working with Fortune 500 companies using cutting-edge technologies that disrupt industries! She is the Founder & CEO of Let’s Get Disruptive, a boutique-style digital marketing agency where she applies the same methods for businesses of all sizes. Betty also teaches courses at UCLA Extension on Advanced Digital Marketing, Social Media Strategies and Influencer Marketing.
Date and Time
Tuesday Apr 9, 2019
5:00 PM - 6:30 PM PDT
Seminar will begin promptly at 5 pm.
Location
Beverly Hills Chamber of Commerce
9400 S. Santa Monica Blvd. - 2nd Fl.
Beverly Hills, CA 90210
PARKING INFORMATION:
Two hours of complimentary parking is provided in the Beverly-Canon City parking lot in between Beverly and Canon (in between S. Santa Monica and Brighton Way north-to-south). You may enter off of either Beverly or Canon. You must enter before 5 pm.
Fees/Admission
Members | $15
Guests | $30
*$5 Discount applies to all registrations made with payment by noon the day before the event.
