SBDC: Laughing Your Way to the Bank: How Humor Can Transform Your Marketing

                              

Meet Tess Maribao, a seasoned digital marketer and creative force behind WorQ Out LLC. With a Bachelor of Business Management from the University of the Philippines and a robust 17-year tenure as VP for Retail Banking Sales and Service at HSBC, Tess brings a wealth of experience to her entrepreneurial ventures. Renowned for integrating humor into marketing strategies, she has mastered the art of engaging audiences and delivering tangible business results. 
 
At WorQ Out LLC, Tess specializes in social media, email campaigns, power-packed presentations, and blog brilliance services, supporting a diverse client base from small businesses and professionals to non-profits and the entertainment industry. Off the clock, Tess enjoys spending time with her pup, whipping up new recipes, and finding the lighter side of everyday life.
 
Join Tess’s session 'Laughing Your Way to the Bank: How Humor Can Transform Your Marketing' to discover how humor not only enhances engagement but also captures attention and opens wallets. Leave equipped with the tools to inject fun into your marketing strategy, making each campaign both enjoyable and effective!
 
Overview:
In this session, we'll explore how humor can be a powerful tool to enhance marketing strategies, making them more engaging and memorable. You’ll learn how integrating humor into your marketing can not only capture attention but also foster lasting relationships with your audience, driving loyalty and business success. We'll discuss various types of humor, share actionable tips on how to infuse humor into your marketing efforts effectively, and provide real-world examples to illustrate how brands have successfully leveraged humor to resonate with their customers.
 
Outline Structure:

1. Introduction (5 minutes)
   1. Quick personal introduction
   2. Brief overview of the session

2. The Power of Humor in Marketing (10 minutes)
   1. Discuss why humor is a critical element in today’s marketing landscape
   2. Examine how humor can break down barriers and create a welcoming brand image
   3. Share statistics on consumer preferences for humor in marketing

3. Analyzing Humor’s Impact (15 minutes)
   1. Explore case studies where humor significantly improved marketing outcomes
   2. Discuss the balance between humor and maintaining a professional tone

4. Types of Humor in Marketing (15 minutes)
   1. Describe different humor styles: Physical Comedy, Wordplay, Satire, Self-Deprecating, and Exaggeration
   2. Provide examples for each type to illustrate how they can be applied in marketing

5. Practical Tips for Integrating Humor (10 minutes)
   1. How to know your audience and what they find funny
   2. Importance of using light humor and keeping it relevant and appropriate
   3. Incorporating fun visuals and telling engaging, humorous stories
   4. Methodology for testing and learning from humor-driven campaigns

 
Q&A Session, Conclusion, and Call to Action (5 minutes)