Webinar: How to Price for Maximum Gain

**Please note, this webinar will take place using the Zoom. Please be sure to have Zoom downloaded on your computer or mobile device prior to the meeting.**

The Chamber is hosting a webinar in partnership with the Small Business Development Center (SBDC) at El Camino College.

How to Price for Maximum Gain

One of the key decisions that you will make is how to price your products and services.  This is key to obtaining a competitive advantage and growing your bottom line.
This workshop will cover the following areas:

• Value Creation, Capture, and Sustainment
• Cost vs Pricing
• Whole vs Online vs Retail
• Value Proposition
• Perceived Value (Brand presentation)
• Price concepts (Sensitivity, Elasticity, Discrimination, Bundling, Structure)
• Discounts and Allowances
• Types of pricing (Volume, Transactional, Cost plus, Recurring, Line Item, Fixed, Variable, etc.)
• Price Competition Matrix
• Price Quality Quadrant Analysis